Here’s a way to stand out from your competition… I talked about this in yesterday’s email. Most businesses copy others in their niche. They see what their competition is doing and then think, “Hmm, maybe I should try that.” Turns into ‘marketing incest’ where everyone is saying the same thing to the same audience. Which can be a big problem since you’re fighting for attention but everyone sounds like a duplicate version of each other. So naturally, some businesses will lower their price....

Lately, I’ve been cracking back into old Dan Kennedy newsletters. He’s one of the most influential direct response marketers in the world of sales and marketing. Dan Kennedy was involved in taking Proactiv (the skincare brand) to where it is now, a billion dollar company. He’s also published tons of books and newsletters on direct response marketing. Here’s a one piece of advice I got from his newsletter: “The importance of being able to observe something in a situation unrelated to your...

Want to put more cash flow into your business this week? Employees counting on you? Or want to treat yourself this weekend? Recently had a conversation with a colleague who said: “I just don’t want to see our employees have to get fired because I’m not closing enough deals, you know” I get it. When I transitioned from a sales rep to a business owner… I realized that money I make isn’t all the money I get to keep. Monthly expenses keep going up and up as the team grows. So whenever my partners...