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how to create your marketing message by reinvention
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Lately, I’ve been cracking back into old Dan Kennedy newsletters. He’s one of the most influential direct response marketers in the world of sales and marketing. Dan Kennedy was involved in taking Proactiv (the skincare brand) to where it is now, a billion dollar company. He’s also published tons of books and newsletters on direct response marketing. Here’s a one piece of advice I got from his newsletter: “The importance of being able to observe something in a situation unrelated to your business and creatively apply it to your business.” Think about that. How do most business owners market and promote their business? They usually copy and paste what others in their industry are doing. In other words, “marketing incest”. Because there’s no innovation involved. It ends up being the same products being marketed the same way. Also, most of the time the things they’re copying aren’t even proven to produce sales. It’s OK to model others… Russell Brunson teaches people to “Funnel Hack” which is a great idea... But you want to make sure you’re modelling businesses that’s actually working. Take ideas from businesses outside of your industry and reinvent the proven strategies for your own. For example, take the fitness and wellness industry. One of the best growth strategies that’s working for them is leveraging influencers. They'll find influencers with 1m+ followers. Then, they'll get them to review the product and tell their audience about how great it is. Now, you’re starting to see big tech companies following this way of marketing. Great marketers observe what’s working in other industries and reinvent the strategy inside their own niche. So if you’re looking to grab more attention in your marketplace and get ahead of your competition… Look around for top brands that are outside of your niche. Look at their headlines, content, and offer positioning. Buy their product and see what their upsells are. Then model their marketing strategy because it’s all about understanding how people behave and how they want to buy. In your corner, ~Kevin P.S. I just sent out my training on running Smart Data Sales Campaigns that bring in $10,000 or more in sales if you sell your expertise and have $999+ products. If you want it just hit the reply button. It’s 25 bucks. One fella already said it’s helped him a LOT. |
Hi! I'm Kevin. I help content creators and experts generate more leads and sales.
Have an audience and struggling to monetize it? Want to charge $5k-$10k per client? Enter your email below and I'll share with you how our end-to-end sales process works.
Here’s a way to stand out from your competition… I talked about this in yesterday’s email. Most businesses copy others in their niche. They see what their competition is doing and then think, “Hmm, maybe I should try that.” Turns into ‘marketing incest’ where everyone is saying the same thing to the same audience. Which can be a big problem since you’re fighting for attention but everyone sounds like a duplicate version of each other. So naturally, some businesses will lower their price....
Kevin here... Just putting some finishing touches on the SDSC training I'm uploading tomorrow. For the people that already signed up... They've got a plan to make $10,000+ in sales by selling their $999+ offer. For just 25 bucks. Not sure where else you can get those kind of returns. Done it so many times already it's almost hard not to succeed with this strategy. If you want IN...just click the link below and it'll take you straight to the Stripe checkout for $25. Put in your mailing address...
Want to put more cash flow into your business this week? Employees counting on you? Or want to treat yourself this weekend? Recently had a conversation with a colleague who said: “I just don’t want to see our employees have to get fired because I’m not closing enough deals, you know” I get it. When I transitioned from a sales rep to a business owner… I realized that money I make isn’t all the money I get to keep. Monthly expenses keep going up and up as the team grows. So whenever my partners...