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Dominate your competition
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Here’s a way to stand out from your competition… I talked about this in yesterday’s email. Most businesses copy others in their niche. They see what their competition is doing and then think, “Hmm, maybe I should try that.” Turns into ‘marketing incest’ where everyone is saying the same thing to the same audience. Which can be a big problem since you’re fighting for attention but everyone sounds like a duplicate version of each other. So naturally, some businesses will lower their price. Which can work but they end up in a price war and turning into a Walmart attracting the price shoppers. Not only that, profit margins shrink while overhead stays the same and that’s a formula for high stress. Yes, volume of sales might increase but how long can you play that game? So if you want to avoid getting into price wars to get clients or customers… Focus on creating a compelling Unique Selling Proposition, and here are some examples
A Unique Selling Proposition (USP) is NOT your slogan or catchphrase. It’s what makes your product or service uniquely positioned over other options. Nailing down this part can be a game changer for your business. Turns "We need to explore a few more options..." into "How can we get started?" So see what your competitors are saying about their product or service. Because your customers definitely have been researching... Then, find out how you can strengthen your USP to stand out from your competition. In your corner, ~Kevin |
Hi! I'm Kevin. I help content creators and experts generate more leads and sales.
Have an audience and struggling to monetize it? Want to charge $5k-$10k per client? Enter your email below and I'll share with you how our end-to-end sales process works.
Lately, I’ve been cracking back into old Dan Kennedy newsletters. He’s one of the most influential direct response marketers in the world of sales and marketing. Dan Kennedy was involved in taking Proactiv (the skincare brand) to where it is now, a billion dollar company. He’s also published tons of books and newsletters on direct response marketing. Here’s a one piece of advice I got from his newsletter: “The importance of being able to observe something in a situation unrelated to your...
Kevin here... Just putting some finishing touches on the SDSC training I'm uploading tomorrow. For the people that already signed up... They've got a plan to make $10,000+ in sales by selling their $999+ offer. For just 25 bucks. Not sure where else you can get those kind of returns. Done it so many times already it's almost hard not to succeed with this strategy. If you want IN...just click the link below and it'll take you straight to the Stripe checkout for $25. Put in your mailing address...
Want to put more cash flow into your business this week? Employees counting on you? Or want to treat yourself this weekend? Recently had a conversation with a colleague who said: “I just don’t want to see our employees have to get fired because I’m not closing enough deals, you know” I get it. When I transitioned from a sales rep to a business owner… I realized that money I make isn’t all the money I get to keep. Monthly expenses keep going up and up as the team grows. So whenever my partners...